A friend told me about Yoli a few weeks ago. Yoli’s products are called “blast caps”. The idea is you fill a certain sized beverage bottle with water, attach the blast cap to the top, press — and enjoy! The caps ‘explodes’ into the water creating a drink. The formulation is a proprietary blend with low sugar. It seems at this point, they have only one product.
The compensation plan is a ‘hybrid’ unilevel and binary. They do make a fair bit of detail on their comp plan available to public viewing on their site. Is Yoli just another juice MLM or is it something different?
Well obviously its blast cap features are unique. I don’t know of any other product that delivers like that. Most juices come pre made and all you do is open them. Or else they are a mix and you do the measuring and mixing yourself.
While Yoli blast caps certainly look fun, I have to ask myself how long will this last? How long before the ‘novelty’ factor wears off? How soon will people get unexcited by the blast cap? How long before people get tired of using a custom made bottle to attach a custom made cap to? How long before someone else comes along with something similar and/or better?
While Yoli has other things going for it (for example it is sweetened with Stevia Reb-A a newer plant based sweetener), I have to wonder if it will survive in an already crowded juice and beverage marketplace.
A few weeks ago, I tweeted this question because I was curious: Will Yoli Blast Caps fit on any bottle? If not, why not?. One gentleman by the name of Jim Bishop responded and said “Because the cap is a certain size (Same as Vitamin Water), so it does fit other bottles but only one size.” So I guess that means you can re-use those Vitamin Water bottles too. One thing that was fascinating was that as a result of that one tweet, I got a whole bunch of Yoli Twitter followers.
That along with buzz I’ve been hearing leads me to think that Yoli has a lot of pre-launch hype. Yes like the Donald Trump Network, it hasn’t even launched yet. So it’s a bit of wait and see for me. In the meantime it does look fun and it looks like something kids will like too. Not to mention the inner kid in me!
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