That is a common phrase you hear in Network Marketing. It’s usually the upline telling that to the downline, assuring him or her that they won’t have to twist arms to sell the product. 

But can a product really sell itself?  Is that really possible?

Yes and No.  No for most products.  Something somewhere is doing the selling.  It may be viral, it may be word of mouth, or it may be a large marketing campaign.  But until a product becomes a household name (like Coke or Glad Wrap) it will not ’sell itself’.  In they cases of household name product, yes they probably do sell themselves but only after the company has spent decades to build their brand name. 

Network marketing products generally don’t fall under the category of household name products. They generally don’t have that kind of name recognition. Generally they will not sell themselves.  The IBO (make no mistake) will have to sell the product.