After having read Ann Sieg’s “Renegade Network Marketer”, I will never work a warm market again. Furthermore, after reading her advice, I know that there are others who feel that way about warm markets, including Ann Sieg’s followers. I have never really felt right about working a warm market since I was first introduced to Network Marketing back in the 1980’s with Amway. In those days, that was the only way. There were no blogs, no internet, no email lists, no online forums, etc.
So if it didn’t feel right then, no wonder it has given me so much trouble over the years. Now Ann Sieg says it perfectly ok to not want to work your warm market and there are plenty of reasons not to. The most apparent reason (although it was never apparent 25 years ago) is that the NM opportunity simply isn’t going to be right for everyone. If you’re lucky, it might be ok for a small percentage of the people you know, but the reality is that it’s not going to be for everyone. So why force your opportunity down unwilling people’s throats? Those aren’t prospects. Those aren’t leads. They’re people who may be perfectly happy in their day job. Save the marketing for those who are interested!
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September 7, 2008 at 6:26 pm
Drikus Botha
Hi. I share your view on this 100%
Drikus Botha – Personal Development For Smart Network Marketers
September 25, 2008 at 6:34 pm
Jan Roos
Well Said, Attraction marketing is the right way to do MLM and keep yor friends at the same time. Once you are successfull with your MLM your warm market will see it and they will start asking you for more info on your business etc.
February 10, 2009 at 12:46 am
Jaime Buckley
Well, I agree and disagree here.
First of all, you shouldn’t be shoving anything down anyone’s throat in the first place. LOL. It is called network “marketing” for a reason: we aren’t actually selling by the definition of grabbing someone at 0% interest and dragging their screaming/kicking body over the 100% mark. Sure, we are salesman, however–we are supposed to be good at finding the people 75-90% interested by knowing what we have ad what they want and helping them see their choice is the right one: to use what we offer.
Don’t ever write off talking to your warm market—just be very strategic and specific in how you do it, and with what products/services. You never know what someone needs…and you may end up like me, getting chewed out for NOT talking to someone down the road….because I could save them $150,000+ in interest and get their house paid off 15-20 years sooner!
That’s what I did to make near $400K my first year in my first MLM.
I have a great deal of appreciation for Ann, but I don’t think she covers everything spot on. Her comments can be general as well. So, I always look at things in their individual situations. What Ann DOES have going for her, is a scheduled system on how to get leads…mainly those of us who bought her materials.
You know your own business and your own market. Myself—I don’t buy anyone’s PR, including my own. However, the saying IS true in this sense: never say never.