I mentioned a bit about the warm market yesterday. Let’s take this into the so called 3 foot rule. The idea behind the 3 foot rule is that you simply talk to everyone that comes within range of your voice (3 feet) about your network marketing opportunity. 3 feet is metaphorical of course, but you get the idea.

The problem with the 3 foot rule is the same as the warm market. Not everyone you meet is going to be interested in your opportunity. In fact, if you’re lucky only a very small percentage of the people you contact will be interested. Say for example you’ve determined that for every 100 people you talk to, you enroll 3. You might take the “glass half full versus half empty” approach and say ok, but I do get 3 out of every 100 for my troubles.

Ok but aside from the problems faced with the other 97, a big problem here is time. How much time have you wasted by talking to 97 people to aren’t interested? A lot! And time that could have better been spent working on other methods of promotion that would serve you better by drawing in interested parties.

There are instances where the 3 foot rule might make sense. For example, at a convention of networkers you might have a higher likelihood of people being interested. But leave the people on the street alone and spend your time doing focused marketing.