Since the disappearance of ITV Ventures, I am actively looking around for other NM opportunities to join. Naturally that takes me to a lot websites and I have to fill out a lot of forms. One in particular was very unclear as to what I would be getting into. I wasn’t even sure of the company name.
This I have found to be quite common. For some reason, certain NM companies feel their name is Intellectual Property and shouldn’t be used freely. This flies in the face of how most businesses work and I have to admit, I have never fully understood this. Most businesses are more than happy to throw their name out there and let people talk about it; create some buzz around it.
Not all NM companies practice this by the way – only some. I find this most common with companies that have something to hide and I see it as a red flag. I see it in companies that have had high profile legal trouble for example. If you see this on your research, I say give them a red mark!


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December 2, 2008 at 3:32 pm
J Shannon Sistrunk
I completely agree. If the company is truly legitimate and has a proven product, leadership, science etc then they should be excited about people talking about the opportunity and product benefits. Take for example Synterra Health (TM), a new revolutionary company with a breakthrough product backed by science (approiximately 400 human clinical studies proving its ingredients work), an outstanding comp plan found no where else, and a stellar leadership team, including the founding president of the fastest growing company in American history, the founder of largest nutritional contract manufacturing facility in the country and a best selling author and nutritional expert. All of the above and FDA allowable claims (which is an industry first) coupled with 10 US and International patents. Now that is something to talk about! Why wouldnt it cause enthusiasm and warrant frequent discussion. If the prospective company doesnt want its name mentioned and uses the phrase “proprietary” to limit its exposure, then that would naturaly cause apprehension at best. yes.synterrahealth.com