The subject of working the warm market is talked about a lot in network marketing circles. Working the warm market to get prospects is a somewhat controversial way to build a business. There are those of us who believe working a warm market has many problems; not the least of which is a lot of wasted time. Then there are those old schoolers that still believe a warm market will be a way to get people into your business because they are easier to talk to. A warm market is made up of those people around you. I break the warm market down into 3 categories: family, friends/acquaintances, and strangers.

In this post, I’ll talk about the family part. Family are those people that are closest to us; related to us either by lineage or marriage. Most people with any sense avoid the family connection. Even supporters of the warm market often avoid selling the business or product to the family. Family members are perhaps too sensitive to sell. After all, who wants to ruin a family relationship with a business opportunity. Family relationship are close and it’s not like you just walk away from them if the proposition does not work out.

In casual family conversations, the subject what you do for a living often comes up. That’s is one opportunity where you can introduce it to a family member. If they are interested you can hopefully tell. If they are not, you just move on. But the family as a warm market has one major problem; it’s a tiny market. Even if you belong to a large family, it’s a very limited group of people and you can’t go that far with it directly (unless your family is a bunch of go getters). So forget the family as a warm market!

In the next post, I’ll look at the friends and acquaintances group. In the meantime, looking for information on selecting a good network marketing opportunity? Download your free copy of How to Select the Perfect Network Marketing Company – and enjoy!