In the last post, I talked about the warm market as applied to your family members. Usually not a very good market for a variety of reasons. What about friends and acquaintances? This is a much larger group for most people. This is everyone you know the first name of. This group consists of neighbors, parents of your kid’s classmates, people you worship with, people in your club or organization, co-workers and business associates.

Your relationships with these people vary greatly. It could go from someone who you consider a very close friend to someone who you only see once or twice a year and even those you don’t patricianly like being around. This group is a significant group depending on how many people you know.

The plus side of this group is that you have easy access to them. The down side of them is that they may not be the least bit interested in your product or opportunity. As a result you could waste considerable time with people who aren’t interested. And as a result of that, you could mar your reputation with those people. Unfortunately, network marketing does not have the best reputation for some people.

The best way to approach this group is much the same as the family. Let it come up in casual conversation relating to “what do you do for a living?” or “where do you work?”. That question can open up your opportunity to let them know you work for yourself. If that concept interests them, you might be able to take the conversation a bit further. If they don’t seem impressed, then let it die.

I would not say throw out this group entirely. As a network marketer, you should think and breathe your business and this means be willing to talk to people around you that might be interested in what you’re doing.

In the next post, I’ll look at strangers as a warm market. In the meantime, looking for information on selecting a good network marketing opportunity? Download your free copy of How to Select the Perfect Network Marketing Company – and enjoy!