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It’s always a shame to see a network marketing company go under. Especially one as promising as ITV Ventures was.

This was a company with a really bright idea; use infomercials to bring leads and customers in. Other NM companies had used infomercials before, but ITV Ventures was the first to put their own IBOs/Distributors on the other end of the phones to answer calls from those infomercials. Leads simply don’t get any more qualified than someone calling hot off an infomercial.

But like many things, it had to come to an end. And a rather sudden one at that! ITV Ventures will shutter on October 3, 2008 and cease to exist. Taking its place will be a company called Elite Virtual Services (EVS). I have very little information on EVS at this point, but it does not look like the Network Marketing component will be part of EVS.

MLM Watchdog has a rather brutal write-up (link below) which ties the shutdown to a large judgment against Donald Barrett the CEO of ITV Ventures. At any rate, this is hardly the ending I envisioned for this company – especially considering there were rumors of an IPO earlier this year!

ITV MLM TO SHUT DOORS OCTOBER 3rd 2008