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Shady NM business but so common now. You type in the name of a network marketing company in Google and up comes all these ‘warnings’ about that company. The ‘warnings’ are in the paid advertisements alongside. Google and Yahoo both line up the sides with paid advertisers who pay to have you click their ad. In this case, they are paying for keywords for their competitors names and often dissing the competition hard and soft. Here is an example.
I typed in “ITV Ventures” in Google. Along the right hand side there was an ad that spoke directly to me: “What Next For ITV IBO’s?”. I clicked on it and it took me to this page:
It doesn’t blatantly dis ITV Ventures, but it does show a bullet list of the most common complaints that IBO’s had about the company. It is a sparse page that only had a few points and a form to fill out. So I filled out the form and it redirected me to a different site (I have XXXX’d out the name).
Since it was a site with live chat I took advantage of that feature:
XXXX: Hi ross, welcome to XXXX, how may I help you?
ross: how is this marketed?
XXXX: internet, direct mail, word of mouth
ross: Ok no infomercials?
XXXX: we are making some as we speak
XXXX: radio and tv
ross: and how will those work?
XXXX: are u a current customer or distributor
ross: neither
XXXX: ok well for more information please listen to our conference calls 212-990-8000 ext 2542 thursday at 5pm pst
ross: Ok thanks for your time
I didn’t really expect to get far in live chat and who knows, perhaps I might tune for that call. Too bad it’s not toll free. So maybe that type of advertising does work after all? In all fairness, I suppose ITV Ventures is fair game since it’s a dead company. These sites probably feel that they’re justified in serving the niche of former ITV Reps. However the truth is, this tactic is used all over from just about any NM company. Type in Mona-Vie, Zrii, Agel, Lightyear, MaxGXL, Sea Aloe, Liberty League, whatever, and see where those paid ads take you! Most likely it will to the competitors for those NM Companies.
The Church of Network Marketing 