Hiding the Company Name

Since the disappearance of ITV Ventures, I am actively looking around for other NM opportunities to join. Naturally that takes me to a lot websites and I have to fill out a lot of forms. One in particular was very unclear as to what I would be getting into. I wasn’t even sure of the company name.

This I have found to be quite common. For some reason, certain NM companies feel their name is Intellectual Property and shouldn’t be used freely. This flies in the face of how most businesses work and I have to admit, I have never fully understood this. Most businesses are more than happy to throw their name out there and let people talk about it; create some buzz around it.

Not all NM companies practice this by the way – only some. I find this most common with companies that have something to hide and I see it as a red flag. I see it in companies that have had high profile legal trouble for example. If you see this on your research, I say give them a red mark!